Search Engine Optimization

Search Engine Optimization

SEO stands for the “search engine optimization”. In simple terms, SEO means the process of improving your site so as to increase its visibility for the relevant searches. The better the visibility your pages have in the search results, the more likely you are to garner the attention and attract prospective and existing customers to your business. In order to have a successful SEO we have to follow certain steps which are as follows –

  • Crawl the accessibility so that the search engines can read your website
  • Compelling the content that answers the searcher’s query
  • Keyword optimized to attract more searchers and engines
  • Having great user experience including a fast load speed and compelling UX
  • Share worthy content that earns the links, citations and amplification
  • Title, URL and description so as to draw high CTR in the rankings
  • Snippet/schema mark-up to stand out in SERPs
What goes into SEO?

In order to understand the true logic of SEO, let us break the definition of SEO into some parts such as –

Quality of web traffic – You can attract all the visitors in the world, but if they are coming to your website because of the Google that tell the visitors that you are a resource for the Apple computers then that is not a quality traffic. Instead you want to attract the visitors who are genuinely interested in the products that you offer.

Quantity of web traffic – Once you have the right people clicking through the ads from those search engine results pages (SERPs), more better will be the web traffic.

Organic results – Ads make up a significant portion of many SERPs results. Organic traffic is the traffic for which you do not have to pay for.

SEO Keywords

SEO keywords are the keywords and phrases in your web content that make possible for the people to find your site via the search engines. There are several key factors that you have to take into consideration when determining the keywords you want to target on your site –

Search Volume – The first factor that you have to consider while determining the keywords is how many people are actually searching for a given keyword. The more people searching for a keyword, the bigger the potential audience you stand to reach for. Conversely, if there is no one searching for a keyword, there will be no audience available to find your content through the search.

Relevancy – Keyword relevance or the connection between the content on a site and the user's search query, is a crucial ranking signal for the website.

Competition – Keywords with the higher number of search volume can drive huge amounts of traffic, but the competition for premium positioning in the search engine result pages can be intense.