PPC refers to the pay-per-click advertising, a model of the internet marketing in which the advertisers pay a fee each time one of their ads is clicked. In other words, it is a way of buying the visits to your site, rather than attempting to earn those visits organically. There are number of key factors which can determine you how successful your PPC advertising campaign will be so that by the help of which you can achieve a lot by focusing on them –
Keyword Relevance – Organize the relevant PPC keyword lists, tight keywords groups and proper ad text.
Landing Page Quality – Creating the optimized landing pages with compelling, relevant content and a clear call-to-action, tailored to specific search queries.
Quality Score – Google’s rating determine the Quality score and relevance of your keywords, landing pages and PPC campaigns. Advertisers which have a better quality score gets more ad clicks at the lower costs.
Countless platforms offer the text, display and shopping PPC ad placement. There are three core pay-per-click platforms that you can’t ignore –
Google Ads – Google Ads (formerly known as Google AdWords) is the Google’s primary PPC advertising platform. Google offers the pay-per-click advertising on its Search Network and search partner sites along with the image and video advertising on its Display Network. Advertising on the YouTube is available through the Google Ads platform. The Google Ads platform allow the businesses to create the ads that appear on the Google’s search engine and various other Google properties.
Microsoft Advertising – Microsoft Advertising formally known as Bing Ads is the Microsoft’s PPC advertising platform. Microsoft Advertising platform allows the pay-per-click advertising on its search network (such as Bing.com) and search partner sites (such as Yahoo.com) along with the native advertising on Microsoft owned web properties (such as MSN).
Amazon Advertising – Amazon Advertising is one of the fastest-emerging Pay-per-click platform for the e-commerce retailers. Amazon empowers the advertisers to create the display and shopping focused campaigns so as to promote their products on the Amazon’s shopping network. It is seen that over 46% of the product focused searches begins on the Amazon.
There are many tried-and-tested techniques so as to make your PPC strategies more effective. Here are the three actionable steps to get started on a PPC strategy such as –
Redefine Your Target Audience – The main benefit of the pay-per-click is placing your products and services in front of your ideal customer online. The hyper targeting capabilities of the PPC platforms is that the customer personas you have identified in your market research. You have to revisit your target audience’s profile and take the advantage of new ways to find them online.
Choosing the Right Platform – The Google, Bing and Facebook are some of the top PPC platforms. Every client is unique and caters to specific audiences, so the pay-per-click platform needs to vary greatly. It is crucial to choose the right avenue so as to get your message across and meet your target audience where they are.
Conceptualize Your Campaign – You must take time to ensure that your core campaign is substantial and enticing. Even if your ad reaches your ideal customer, they won’t click through if the offer is not interesting enough or your brand value is not communicated clearly. Invest time in winning the campaign concept to be in the best position for a high return on ad spend.
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